Andrew Sullivan pointed me to this.
Burger King has released a limited-edition men's body spray that evokes the smell of freshly broiled Whoppers.
Personally, I can barely stand to walk past some fast-food places because of the smell, although none of them compares to the greasy-chicken odor from Wal-Mart. Living near fast food isn't easy,either.
I live next to a Wendy's fast food restaurant, and the smell of my home is very describable: It's the smell of Wendy's food cooking.
It didn't take long, however, before the idea of eating Wendy's became difficult to stomach. It wasn't the food — that hadn't changed at all. It was, instead, the smell of the food, and how its fried-ness could creep into my apartment at any hour of the day.