A new study confirms something those of us who have used it already know.
Anthropologist Gil Greengross, who conducted a two-year study into the art of seduction, has discovered that self-deprecating humour is the most attractive trait in a man.
It has to be handled with caution, though.
"It is a risky form of humour because it can draw attention to one's real faults, thereby diminishing the self-deprecator's status in the eyes of others," the New Mexico University scientist said.
I loved this.....
But can there be any truth in the rumour that one of the Irish respondents in the survey said: "I tried to be less self-deprecating, but I was just rubbish at it."